Britvic relaunches J20

But refuses to confirm whether new flavours will form part of plan

Britvic has announced that its market-leading J2O adult soft drink brand will be relaunched with a new look.

The new design, a bid to increase stand-out on the shelf, involves the same bottle but a new label. The new packs will be available to customers from April 6.

Britvic has promised a £4m marketing investment between April and July to support the new-look soft drink brand. An ad campaign will involve TV, press and online activity as well as new point of sale material.

A relaunch of the brand involving the addition of several flavours had been rumoured. However, Britvic refused to confirm whether this would form part of the activity.

Senior brand manager George Cobb said: “The new J20 design is just the beginning of a huge campaign for the brand in 2009 that will really put J20 front of mind with consumers. With TV, innovation and a great PR platform to come, we’re confident J20 will help our customers drive their sales and their profits in 2009.”

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